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BT Tradespace - an SEO Opportunity?
There seem to be rather a lot of sites at present with very high rankings that do not appear to do very much or actually offer many benefits to anyone in terms of their exposure either on the internet or on hard copy. A good example of this is the recent development of the BT Tradespace networking site. With social networking being all the rage at present, it appears BT have set up a site with this included. As a result the page ranking appears to be 5 when the site is probably hardly visited and not giving much benefit to many people at all.
It is also perhaps a sign of Google rankings for sites with the sort of structure of LinkedIn, Bebo and Facebook where there are fairly standard database driven applications and lots of interactivity. BT Tradespace at present is simply useful in terms of page ranking and it is probably worth getting a page on there with keywords in. It gives you plenty opportunity to include tags, key words and links to your website and within 24 hours of our company putting together a BT Tradespace site, we already had a mention on the Google search engine which is a good indicator of a well ranked and regarded page.
Is it the case now that perhaps Google are promoting social networking sites almost to the exclusion of standard sites and that the weighting on the social networking sites is top heavy at present as there is not really much relevance or anything from most of the sites, do anything else. An example of this is Linked In which does not appear to do very much at all except to give out contact details to anyone who wants them and is prepared to pay.
Having joined a Recruitment Group on Linked In, I sat back and waited for an exciting message to arrive in my in-box. I discovered pretty quickly that actually Linked In is a collection of business people who join to each other in order to network.
Google places a ranking of 8 on the site which is absolutely phenomenal, so it is well worth having a Linked In entry simply to get the higher ranking page onto the website.
In summary anything that has a high page ranking that enables you to link back to your site has to be worthwhile and be considered.
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